Adetu Yinka

At a time when every business has become attention-hunters and society is more obsessed with overloads of information, brand owners are on the run, striving hard to get attention without interrupting or pushing down content to their customer's throats. Due to media surplus and the multiplicity of delivery channels for consumer content and marketing messages, brands are lost in the bush, hunting for recognition. The competition between brands for awareness is fierce. In this attention economy, every business is caught in the fight for customer engagement. Thus, what your business can do to shine and find a voice in this turmoil is to STAND OUT . To STAND OUT , your brand has only two options: either to shout about its product/service and boast of achievements or to provide customers with relevant, useful, and valuable information about its service. Since every brand needs to build and keep relationships with customers, inspiring your audience about your product is the best way to im...

Everything Content! If a time would come that the human world will experience an overload of information, then the time is NOW. The world has become steam. Society is obsessed with content. We now live in an attention economy where people are open to diverse information at a single moment. Content has become the oxygen everyone has to inhale to stay relevant. The fight for Attention In this ocean of context, gaining attention has become a gold-seeking adventure. Because people are now privileged to choose what they want to watch, read, or listen to, whenever they want to do it, and where connecting them with messages that will enhance their experience is imminent. Since the explosion of media channels has made attention a valuable commodity, people care for value. And relevance.  There is no barrier to communication. Everything continues to be about effectiveness. The Hard Nut Because of the proliferation of media channels, redefining consumer content has become a daunting task. Fi...

What happens every time you breathe?  At every single moment we inhale air, several body parts work together on the air as it enters into the lung and diffuses into the blood. We then expel the carbon dioxide gas which is a type of waste our bodies produce. Not only for survival do we breathe, but we also need to create energy. As oxygen is essential for life, so is content. Every moment, our bodies receive and send diverse information to the brain. Research has it that "the human body sends 11 million bits per second to the brain for processing, yet the conscious mind seems to be able to process only 50 bits per second."   Just like the process of breathing, the brain also filters information that it receives from the senses and body and sends them back as messages to the body. That's why, like oxygen, content has become a valuable commodity.  Feel free to share and comment on your views too. Thanks